Most people use the internet as a major source of information, and this certainly applies to information about businesses. If you are a business owner and think no one has written about you online, you are almost certainly wrong. Of course, it is very important to make sure that you aren’t unaware of the information about you online. While it could be positive information, this is not always the case. In fact, some reviews of businesses can truly take on a scathing tone that can threaten the reputation that you have worked hard to earn. To take care about your online reputation at the professional level, hire a dedicated reputation management agency.
While negative information can cause problems, positive information about your business also can have a dramatic impact. While good reviews are one source of positive information about your business, this is not the only potential positive source of information. The information that you put online yourself can have a significant impact on potential customers.
If you haven’t created a website for your business, you should do it right away. It is important to put a lot of time and effort into your website’s design, as well. Not only should you ensure that the website has high quality content, but it’s also important to pay close attention to the graphics.
Once your site is designed, the next part is making sure it gets a large amount of visitors. The search engines are a major factor into whether or not people go to your site. In order to bring your page up in the search results, make sure that your content contains anywhere between 1-3% keywords. Also, make an effort to have other webpages post links to your site. In exchange, offer to post a link to their page.
It also is a good idea to advertise your business through the internet. The major search engines allow businesses to advertise through them. These ads are targeted to the demographics of people that would be likely to buy your product or use your services.
If you are curious what it would cost to launch an online advertisement campaign, there are companies that will provide you with this information for free. For instance, White Shark Media offers a free estimate for how much it would cost you to advertise on Google and Bing. Their estimates are known for their accuracy.
Unfortunately, it doesn’t take much negative information to be posted online to pose a threat to your business. When there is a negative review on the first page of search results, you can expect to lose 25 percent of your customers. With only a few negative reviews, you could easily see less than 30 percent of the customers that you would otherwise! Negative information is estimated to be five times more powerful in terms of it’s impact than positive.